Market Opportunity
Building the Health Memory for Billions.
At Bluepin, we are building Arika, your personal health companion.
Arika brings your health data together, spots patterns and early warning signs, and helps identify potential health risks. From preventing disease to managing chronic conditions like diabetes and supporting mental well-being, Arika makes looking after your health smarter, simpler, and more personal.
01 — Total Addressable Market (TAM)
$20.5B / year
Global Health Intelligence Market
Target population
- Adult population:6.17B
- High-risk population (≈35%):2.16B
6.17B × 35% = 2.16B
Expected annual revenue per person
- Subscription:$50 × 10% conversion = $5.00
- Testing:$100 annual spend × 15% purchase rate × 30% commission = $4.50
- Total:$9.50 / year
TAM:
2.16B × $9.50 = $20.5B / year
02 — Serviceable Available Market (SAM)
$7.2B / year
Digitally Accessible & Monetizable Market
Market filters
- Digital accessibility:70%
- Ability to pay:50%— Bluepin assumption
SAM population:
2.16B × 70% × 50% = 755.8M
SAM:
755.8M × $9.50 = $7.18B / year
03 — Serviceable Obtainable Market (SOM)
$144M / year
Illustrative Five-Year Target
- Global SAM:$7.18B
- Target market capture:2%— Bluepin target
SOM:
$7.18B × 2% = $143.6M / year